Spend on searches that turn into customers
Many Google Ads accounts waste money in predictable ways. Broad keywords match searches for jobs, free advice or DIY tips. Location settings show ads to people merely interested in the area rather than located in it. Calls go untracked, so the account optimizes for cheap clicks instead of enquiries. And ads point to a homepage that makes visitors hunt for the service they searched. Fixing those basics often matters more than any clever bidding tactic.
We start with search campaigns, because you can see and control which searches trigger your ads. Each campaign gets focused keyword themes, a negative keyword list, responsive search ads with sitelink, call and location assets, and conversion tracking for calls and form submissions. Ads lead to a matching landing page. We pace the budget through the month, review search terms regularly and report plainly. It suits businesses with clear services, steady capacity and a budget they can commit for a few months.
What you get
- Account audit or fresh build An existing account reviewed line by line, or a new one created in your name with billing on your card.
- Keyword themes and match types Tight groups of service keywords, with phrase and exact match where control matters most.
- Negative keyword lists Searches for jobs, training, free or DIY help blocked before they cost you money.
- Location and schedule settings Targeting set to people in or regularly in your service area, with ads timed to when you can answer the phone.
- Ads and assets Responsive search ads plus sitelinks, callouts, and call and location assets linked to your Business Profile.
- Conversion tracking Calls from ads, calls from the website and form submissions recorded in Google Ads and GA4.
- Landing pages Focused pages that repeat the promise of the ad and make calling or booking the obvious next step.
- Budget pacing Spend checked through the month, since Google can spend up to twice your daily budget on a busy day while capping the monthly total.
- Owner-friendly reporting Cost per lead, search terms, changes made and next steps, written for owners rather than analysts.
Pricing
| Service | Price |
|---|---|
| Monthly management fee (or 15% of ad spend if higher) | From $550/month |
| Setup and conversion tracking (waived on a 3-month term) | $450 |
| Local Services Ads (Google Guaranteed) | $349 setup + $199/month |
| Landing page | From $895 |
| Ad spend | Paid by you directly to Google, separate from our fee |
Prices are in CAD. Ad spend is paid directly to the ad platform. You own every account we set up.
Common questions
What monthly ad budget makes sense for a local service business?
It depends on what clicks cost in your field and how many enquiries you need. Keywords for legal or dental services can cost several times more than those for cleaning or repairs. Before recommending a budget, we check search volume and estimated costs for your services and area, and for most local services we suggest at least $1,000 a month in ad spend so the campaign has enough data to learn from.
Is your management fee separate from what I pay Google?
Yes. Ad spend is billed by Google straight to your card, and our management fee is invoiced separately. That keeps the numbers transparent: you can see every charge from Google inside your own account, and our invoice covers only the work of planning, building and optimizing your campaigns.
Can you promise a certain number of leads from Google Ads?
No. Results depend on competition, budget, your offer, the landing page and how quickly calls are answered, and several of those sit outside our control. What we do promise is careful setup, honest tracking and regular optimization. Within the first months you will see real cost-per-lead data and can decide whether to continue, adjust or stop.
Do I keep my Google Ads account if I stop using you?
Yes. The account is created in your name, or stays in your name if you already have one, and you hold admin access. We connect through a manager account link that you can remove whenever you like. Campaigns, history and conversion data all remain yours. Ads management is month-to-month with 30 days’ notice, and the setup fee is waived on a 3-month term.
Should we use Performance Max or search campaigns?
For most local service businesses we begin with search, because you can see the search terms and control spend tightly. Performance Max spreads budget across YouTube, Display, Gmail, Maps and Search, which can work once conversion tracking is reliable and there is enough data behind it. We test it deliberately rather than treating it as the starting point.