Consistent, recognizable and worth following
Many small business accounts follow the same pattern: a burst of posts after a new logo, then weeks of silence when the busy season hits. Stock photos and generic captions do little, and unanswered messages quietly lose leads. Customers still check your Instagram or Facebook before calling, especially for home services, clinics and anything they would recommend to a neighbour. A page that looks abandoned raises doubts that a strong website cannot fully undo.
We agree goals and choose platforms first, focusing on the networks your customers open every day rather than trying to be everywhere. Each month you approve a calendar mixing finished-job stories, team introductions, tips and offers. We design graphics, edit short reels from your clips, write captions, publish on schedule and reply to comments and messages. Paid social on Facebook and Instagram is optional, with ad spend paid directly to Meta. It suits owners who want a steady presence without spending evenings writing captions.
What you get
- Platform and goal planning A short strategy session to pick the networks, audiences and outcomes worth chasing.
- Monthly content calendar Topics, formats and dates laid out in advance and approved by you before anything is published.
- Graphics and short video On-brand graphics and vertical reels edited from photos and clips your team captures on the job.
- Captions written for each platform Copy adjusted for Instagram, Facebook and LinkedIn instead of one caption pasted everywhere.
- Community care Comments and messages answered in your voice, with sales enquiries passed straight to you.
- Profile tidy-up Bios, links, highlights and contact buttons made consistent with your website and Business Profile.
- Optional paid social Meta ad campaigns aimed at nearby audiences and past site visitors, using instant lead forms, with spend billed to your own account.
- Reporting that counts enquiries Reach and engagement for context, with the focus on messages, calls and forms that came from social.
Pricing
| Service | Price |
|---|---|
| Social media management | From $549/month |
| Paid social management | From $495/month |
| Ad spend | Paid by you directly to Meta, separate from our fee |
| Profile set-up or refresh | $295 |
Prices are in CAD. Ad spend is paid directly to the ad platform. You own every account we set up.
Common questions
Which social media platforms are right for a local service business?
Go where your buyers are. Homeowners and families tend to use Facebook and Instagram, while accountants, lawyers and B2B firms often get more from LinkedIn. Two platforms done well usually beat five done badly. We look at your audience and competitors, then recommend a focus you can sustain through busy months.
Do we need to supply our own photos and video clips?
Mostly, yes. Quick photos and clips your team takes on the job are the raw material, and we turn them into graphics and edited reels with captions. We send simple shot lists so nothing important gets missed. If you would like a planned content session, ask us about options.
How many posts per month are included?
Plans start at 8 posts a month on two platforms; the most popular plan has 12 posts and 2 reels. We would rather publish fewer, stronger pieces than fill a quota with filler. Each calendar is shared for approval in advance, so you always know what is going out and can swap topics if plans change.
Can social media bring in leads, or is it just for awareness?
Both, depending on how it is run. Organic posts build familiarity and trust, which makes referrals and searches convert better. Paid social with lead forms or retargeting can produce enquiries more directly. We tag links and track messages so you can see what social contributes, and it pairs well with email marketing to keep past customers engaged.