Inbox-ready, consent-based and genuinely useful
Plenty of businesses have a list of past customers sitting unused in a spreadsheet or booking system, and the ones that do send email often find it landing in spam. The rules have tightened: since 2024, Gmail and Yahoo have required bulk senders to prove who they are, make unsubscribing easy and keep complaints low, and Microsoft now applies similar checks to Outlook.com. Canada’s Anti-Spam Legislation (CASL) adds its own rules on consent and identification.
We fix the technical base first: authentication records on your domain, a sending address on that domain rather than a free mailbox, and a clean, consented list. Then we set up the platform, connect your website forms, design templates and plan a realistic newsletter rhythm. Automations handle the repetitive follow-up: welcome messages, post-job thank-yous, review requests and reminders. Reports set open rates aside, since Apple Mail inflates them, and focus on clicks, replies and booked work. It suits firms with customers worth keeping in touch with.
What you get
- Platform selection and setup A platform that fits your list size, budget and integrations, created in your name and connected to your website.
- SPF, DKIM and DMARC Authentication records published on your domain, with DMARC moved from monitoring to enforcement once reports look clean.
- Sending from your own domain Campaigns sent from an address on your domain, coordinated with your Microsoft 365 or other mail setup so nothing breaks.
- Bulk-sender requirements One-click unsubscribe headers, fast opt-out handling and complaint monitoring in line with Gmail and Yahoo rules.
- CASL consent and records Sign-up forms with clear consent wording, sender identification in every email and a record of how each contact joined.
- Newsletters Designed, written and scheduled around your seasons and offers, 2 a month on the standard plan, and approved by you before sending.
- Automations Sequences that greet new subscribers, thank customers after a job, ask for a review and nudge people due for a repeat visit.
- List hygiene Bounces, inactive addresses and duplicates cleaned out so your sender reputation stays healthy.
Pricing
| Service | Price |
|---|---|
| Email marketing (monthly) | From $349/month |
| Platform, authentication and welcome series setup | $695 |
| Extra automation sequences | Quoted per sequence |
| Email platform subscription | Billed by the platform to your own account |
Prices are in CAD. Ad spend is paid directly to the ad platform. You own every account we set up.
Common questions
What causes newsletters to land in the spam folder?
The usual suspects are missing or misaligned SPF, DKIM or DMARC records, sending from a free Gmail or Hotmail address through a marketing platform, and old lists full of dead or unconsented addresses that trigger complaints. Wording matters less than people think. We check your DNS records, sending setup and list quality, then fix the causes in order.
What does CASL require for business email in Canada?
In short, you need consent, either express or implied through an existing business relationship, before sending commercial email. Each message must identify your business with contact details and include a working unsubscribe that is honoured within 10 business days. We build forms and templates to support this, but for legal questions about your situation, check with a lawyer.
What do Gmail and Yahoo require from bulk email senders?
Anyone sending large volumes to Gmail or Yahoo addresses must authenticate with SPF and DKIM, publish a DMARC policy, align the From address with their own domain, support one-click unsubscribe and keep spam complaints well below 0.3 percent. Smaller senders still need basic authentication. We set up each of these before your first campaign goes out.
Which email marketing platform should I use?
It depends on your list size, whether you sell online, and what needs to connect, such as a booking system, CRM or online store. We compare a few suitable options on features and monthly cost, then set up the one you choose in your own name, so the account, subscribers and history stay with you.
Can I email customers who never signed up for my list?
Sometimes. CASL allows implied consent for a limited time after a purchase or an enquiry, but it expires, and bought lists are off the table. The safer path is to invite existing customers to opt in, which also produces a more engaged list. We help you sort contacts by consent status before anything is sent.