How to use the numbers
Start with your own figures if you have them: past cost per click from Google Ads, the share of website visitors who call or send a form, and how many of those become paying customers. If you don’t know yet, use cautious guesses. The result shows whether a budget can realistically pay for itself before you spend anything.
Why tracking matters more than budget
Two businesses with the same budget can get very different results. The difference is usually tracking and landing pages: knowing which searches lead to calls, cutting the ones that don’t, and sending clicks to a page that answers the question. That’s where most of the improvement comes from.
Questions about this tool
What is a typical cost per click for local services?
It varies widely by industry and competition. Google Ads’ keyword planner shows estimates for your services and area, and real costs are confirmed within the first weeks of a campaign.
Is the management fee included in the ad budget?
No. Ad spend is paid directly to Google. The management fee is separate and covers setup, tracking, optimization and reporting.
How soon will Google Ads bring leads?
Ads can show as soon as a campaign is approved, but the first weeks are about learning which searches convert. Expect to refine keywords, ads and pages during the first month or two.